LinkedIn Networking Strategies that Work
By, Monique Craig
During the last couple of years we’ve seen an increasing number of recruiters use LinkedIn to research and get in touch with potential candidates. The value of LinkedIn in social recruiting is something all job seekers should be aware of. Their online profiles and behavior on this social network might play a critical role in their professional lives. To maximize your chances for receiving exciting job opportunities, you should start your networking campaign on LinkedIn. Here are top networking strategies for LinkedIn that will help you to effectively reach out to and build relationships with professionals from your industry.
What kind of networker are you?
When it comes to networking on LinkedIn, you can choose one of the three following approaches:
You’re willing to accept every invitation and build a very large network by connecting to as many people as possible. Large networks are great for researching companies and professionals, as well as prospecting for leads.
If this strategy appeals to you, you should publicize your LinkedIn URL in all possible places. Get ready to accept invitations from random people, their friends, colleagues and complete strangers.
If you want scale it down a little, you can choose to connect only with those professionals who you think might help you to further your career. Instead of accepting invitations from random people, you’ll carefully compose your network of people you worked with or for.
If you’re a sales manager, you’re likely to connect with your clients, not their suppliers or marketing experts. Professional networks will usually boast 200 or more connections – they’ll think twice before accepting any invitation.
If you’d like only to connect to people you know very well, respect and trust, you might be material for an exclusive networker. Your network will be very selective and reflect the actual state of your offline professional network – you won’t be interested in broadening it on LinkedIn.
This kind of networking is perfect for those professionals who value confidentiality and don’t want their professional activity to be out there, visible to anyone.
Once you decide what kind of networker you are, it’s time to adopt these strategies to help you make the most from your presence on LinkedIn.
Join the right groups
LinkedIn groups are an important section of your profile and play a crucial role in building your status as an expert. Don’t join groups just for the sake of it – choose only those where you plan to be active.
Listen carefully to the discussions and when you spot the right opportunity, share your expertise and leave an insightful comment or advice for the whole group to benefit from. Make sure your personal branding is consistent – every post and comment you share creates a kind of digital footprint, which should reflect a strong brand.
Remember that building relationships takes time
Both online and offline relationships take time to build and maintain. Don’t become one of those overly eager LinkedIn users that expect too much form the professionals that accept their invitation. Take your time to build relationships, allow other professionals to gain confidence in you and your expertise.
Set your privacy settings
Revamping a LinkedIn profile is a sign that someone is looking for new career opportunities. That’s certainly something you’d want to hide from your colleagues or supervisors. Set the right privacy settings. For instance, tick off the notification option when your profile is updated. If you’d like to keep some of your groups private, you set it up here as well.
LinkedIn has made professional networking way easier than it was before. If you employ the right strategies, you’ll gain many networking opportunities that might lead to you landing your dream job.
Monique Craig is an Australian blogger and marketing specialist who works for Oneflare, an online marketplace which connects customers with local service providers.